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SC Johnson Rolls Out Windex Mini

Concentrated refill pouch uses 90% less plastic than 26oz bottle.

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By: TOM BRANNA

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SC Johnson has rolled out Windex Mini, a concentrated refill pouch that uses 90% less plastic packaging than a traditional 26oz. trigger bottle. With the launch, SC Jonson says it is looking to gain a better understanding on how to motivate consumers and retailers to move to a greener choice. According to the company, while concentrates use less packaging, decrease shipping impacts and reduce waste that ends up in landfills, sales data shows U.S. consumers prefer not to refill their house...

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